BACKGROUND: As technology and organizational demands change,
so must our image and brand across all mediums and platforms, digital
and paper, to remain recognizable and relevant with the public. Council
will consider adopting amendments to Chapter 1-04 relating to the use
and style of the City’s official seal, logo and other official insignias.
Adoption of the 2025 Brand Book, replaces the prior style guide and
specific definitions and detail contained within Subsection 1-04.020
“Definitions” to allow for greater flexibility to through a detailed guide on
format, color, font and logo usage for all City products.
RECOMMENDATION: It is recommended by the City Manager’s Office
and Communication and Intergovernmental Relations Department that
the Council 1) introduce an ordinance amending City Code Section
1-04.020 “Definitions” of Chapter 1-04, “Custody and Use of City Seal
and Other City Insignia,” and 2) adopt a resolution approving the 2024
Brand Book.
Attachments:
15.3
REPORT - CITY ASSET NAMING AND RENAMING POLICY
BACKGROUND: The purpose of this policy is to establish uniform
guidelines for naming and renaming of City of Santa Rosa (City) Assets.
This policy is crafted to ensure that naming and renaming of City Assets
reflect the City’s rich historic and cultural values including the diversity,
equity and inclusion for all community members and visitors. City Asset
names should primarily honor places, history, persons, organizations,
events and the natural environment with a focus on local significance
and may also reflect California or national names when appropriate. If
adopted, this policy will replace Council Policy 000-25, titled “Park
Naming Policy and Procedure.”
RECOMMENDATION: It is recommended by the City Manager’s Office
that the Council, by resolution, adopt Council Policy Number 000-XXX
titled, “City Asset Naming and Renaming Policy” and rescind Council
Policy 000-25 titled, “Park Naming Policy and Procedure.”