637 First Street  
City of Santa Rosa  
Santa Rosa, CA 95404  
SANTA ROSA TOURISM BUSINESS  
IMPROVEMENT AREA ADVISORY BOARD  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - FINAL  
JANUARY 23, 2025  
ALL PUBLIC COMMENTS WILL BE PROVIDED IN PERSON OR VIA EMAIL  
IN ADVANCE OF THE MEETINGS.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY  
ATTENDING IN-PERSON FROM THE LARGE CONFERENCE ROOM,  
FIRST FLOOR, LOCATED AT 637 FIRST ST., SANTA ROSA (IT IS  
RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).  
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA  
ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/84480464372, OR  
BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 844 8046 4372.  
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY BASED  
ON JUST CAUSE OR  
EMERGENCY CIRCUMSTANCES PURSUANT TO AB 2449, THE BOARD  
WILL ALSO ALLOW  
FOR PUBLIC COMMENT THROUGH THE ZOOM LINK OR DIAL-IN  
NUMBER ABOVE.  
11:00 A.M. - REGULAR SESSION  
1. CALL TO ORDER AND ROLL CALL  
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)  
To consider and take action on any request from a Board Member to  
participate in a meeting remotely due to Just Cause or Emergency  
Circumstances pursuant to AB 2449 (Government Code Section 54953(f)).  
3. MODIFICATIONS TO AGENDA  
If needed, this is the time to announce any changes to the agenda due to  
unforeseen circumstances.  
4. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed three minutes.  
5. APPROVAL OF MINUTES  
5.1  
Draft Minutes - December 3, 2024.  
Attachments:  
6. PARTNER REPORTS  
6.1  
6.2  
Rose-E Pilot Project Report  
Cadance Allinson will give an overview and recap of the Rose-E trolley  
pilot program.  
Recommended Action: Information Only.  
Attachments:  
Metro Chamber Update  
Janelle Meyers will give an update on current and upcoming Santa  
Rosa Metro Chamber events and projects.  
Recommended Action: Information Only.  
7. NEW BUSINESS  
7.1  
Event Support Funding  
Staff will give an update on the selection process for City-funded  
events.  
Recommended Action: Nominate two SRTBIA members to serve on the  
selection panel.  
8. DEPARTMENT REPORTS  
9. ADJOURNMENT  
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or  
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to  
enable persons with disabilities to participate in public meetings and programs are available by calling (707) 543-3084 one week  
prior to the meeting. Meeting information can also be accessed via the internet at  
Any writings or documents provided to a majority of this meeting body prior to this meeting regarding any item on this agenda  
are available by contacting the Economic Development Administrative Secretary at (707) 543-4662 or at kkramer@srcity.org.