100 Santa Rosa Avenue,  
Room 7  
City of Santa Rosa  
Santa Rosa, CA  
ECONOMIC DEVELOPMENT  
SUBCOMMITTEE  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - FINAL  
JUNE 9, 2025  
EFFECTIVE IMMEDIATELY ALL PUBLIC COMMENTS WILL BE  
PROVIDED IN PERSON OR VIA EMAIL IN ADVANCE OF THE MEETINGS.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY  
ATTENDING IN-PERSON FROM THE CONFERENCE ROOM, LOCATED AT  
100 SANTA ROSA AVENUE, ROOM 7, SANTA ROSA (IT IS  
RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).  
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA  
ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/82568181888, OR  
BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 825 6818 1888  
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY  
BASED ON JUST CAUSE OR EMERGENCY CIRCUMSTANCES  
PURSUANT TO AB 2449, THE CITY WILL ALSO ALLOW FOR  
PUBLIC COMMENT THROUGH THE ZOOM LINK  
OR DIAL-IN NUMBER ABOVE.  
9:00 A.M. - REGULAR SESSION  
1. CALL TO ORDER AND ROLL CALL  
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)  
To consider and take action on any request from a Board Member to  
participate in a meeting remotely due to Just Cause or Emergency  
Circumstances pursuant to AB 2449 (Government Code Section 54953(f)).  
3. MODIFICATIONS TO AGENDA  
If needed, this is the time to announce any changes to the agenda due to  
unforeseen circumstances.  
4. ANNOUNCEMENTS  
5. APPROVAL OF MINUTES  
5.1  
Draft Minutes - April 14, 2025.  
Attachments:  
6. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed up to three minutes.  
7. MATTERS HELD IN COMMITTEE  
8. PARTNER REPORTS  
9. DEPARTMENT REPORTS/UPDATES  
9.1  
Economic Development Strategy Implementation Plan Update  
Update on plan implementation. - Scott Adair  
9.2  
Business Attraction, Retention and Expansion Update  
Report out on ICSC activities. - Scott Adair  
Film tourism and attraction. - Scott Adair  
Permit Ready Program. - Gabe Osburn  
9.3  
Entrepreneurship and Small Business Update  
NorthBay Biz - Best of the North Bay - Celebrating Santa Rosa as  
"Best Business-Friendly City. - Scott Adair  
Results of downtown activation (pedestrianization) community survey  
and business meetings. - Rachel Beer  
Attachments:  
9.4  
Economic Vibrancy and Resiliency Update (Events)  
Downtown Activation Strategy update. - Rachel Beer  
o Pop up program (shipping container). - Rachel Beer  
o Theater Alley project (Comstock Mall). - Rachel Beer  
Report out on our first Downtown Farmers Market and “Second  
Sunday”. - Rachel Beer  
Chamber Transition Update. - Meredith Knudsen  
New Event Specialist Recruitment Update - Meredith Knudsen  
City-sponsored events: (How many and which events will the city  
sponsor). - Meredith Knudsen  
o Definition for “signature events”. - Meredith Knudsen  
o Eligibility. - Meredith Knudsen  
o Budget. - Meredith Knudsen  
Attachments:  
9.5  
9.6  
9.7  
Community Investment Update (Art & Culture)  
Asawa Fountain Update. - Meredith Knudsen  
Metrics and Indicators  
One Stop Shop Update. -Rachel Beer  
Other Updates or Announcements  
Entertainment Zones. - Gabe Osburn  
CUP and VBL Update. - Gabe Osburn  
Tourism strategic planning. - Scott Adair  
SRTBIA update. - Scott Adair  
USL Update. - Scott Adair  
Attachments:  
10. FUTURE AGENDA ITEMS  
11. ADJOURNMENT  
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or  
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats,  
to enable persons with disabilities to participate in public meetings and programs are available by contacting the Secretary at  
(707) 543-3084 one week prior to the meeting. Meeting information can also be accessed via the internet at