637 First Street  
City of Santa Rosa  
Santa Rosa, CA 95404  
Santa Rosa Tourism Business  
Improvement Area Advisory Board  
Regular Meeting Minutes - Draft  
Thursday, September 26, 2024  
11:00 AM  
1. CALL TO ORDER AND ROLL CALL  
Chair Rivero called the meeting to order at 11:04 a.m.  
5 -  
Present  
Chair Rafael Rivero, Board Member Todd Anderson, Board Member  
Steven Boswell, Alternate Board Member Janelle Myers, and Board  
Member Donna Renteria  
1 - Board Member Peter Rumble  
Absent  
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)  
None.  
3. MODIFICATIONS TO AGENDA  
None.  
4. PUBLIC COMMENTS  
Chair Rivero opened and closed Public Comment at 11:05 a.m.  
5. APPROVAL OF MINUTES  
5.1  
March 28, 2024 - Draft Minutes.  
Approved as submitted.  
5.2  
April 16, 2024 - Special Meeting Draft Minutes.  
Approved as submitted.  
6. STAFF CHANGES  
6.1  
Introduction of Chief Economic Development Officer, Scott Adair.  
Chair Rivero introduced Scott Adair, the City's new Chief Economic  
Development Officer.  
Chief Officer Adair introduced himself to the Board.  
Board Members welcomed Chief Officer Adair.  
Chair Rivero opened Public Comment at 11:07 a.m.  
Eric Fraser welcomed Chief Officer Adair.  
Chair Rivero closed Public Comment at 11:07 a.m.  
6.2  
Introduction of Public Arts Coordinator, Meredith Knudsen.  
Chair Rivero introduced Meredith Knudsen, the City's Arts and  
Culture Coordinator.  
Staff Knudsen introduced herself to the Board.  
Chair Rivero opened Public Comment at 11:08 a.m.  
Eric Fraser welcomed Staff Knudsen.  
Chair Rivero closed Public Comment at 11:08 a.m.  
7. NEW ADVISORY BOARD MEMBER  
7.1  
Introduction of Steven Boswell, General Manager, Flamingo Hotel.  
Chair Rivero introduced Steven Boswell, the newest member of the  
Board.  
Board Member Boswell introduced himself to his fellow Board  
Members.  
Board Members welcomed Board Member Boswell.  
Chair Rivero opened Public Comment at 11:09 a.m.  
Eric Fraser welcomed Board Member Boswell.  
Chair Rivero closed Public Comment at 11:09 a.m.  
8. NEW BUSINESS  
8.1  
Scoring Results and Review  
Meredith Knudsen will present scoring results and review staff  
recommendations for event support funding.  
RECOMMENDATION: Discussion and approval of event supporting  
funding.  
Staff Knudsen presented.  
Board Members offered comments and feedback.  
Chief Officer Adair reported.  
Board Members discussed the staff recommendations among  
themselves.  
Chair Rivero opened Public Comment at 11:24 a.m.  
Eric Fraser spoke regarding potential changes to the funding  
amounts.  
Chair Rivero closed Public Comment at 11:28 a.m.  
A motion was made by Board Member Meyers, seconded by Board Member  
Renteria, to approve the event funding recommendations provided by staff.  
The motion carried by the following vote:  
6 -  
Yes:  
Chair Rivero, Board Member Anderson, Board Member Boswell,  
Alternate Board Member Myers, Board Member Renteria and Board  
Member Rumble  
8.2  
2024 First Cycle Event Support Summary Report  
Janelle Meyers will provide an update on recent events that received  
event support funding from the Board.  
RECOMMENDATION: Information only.  
Board Member Meyers presented.  
Chair Rivero opened Public Comment at 11:33 a.m.  
Eric Fraser spoke against event support funding decisions by the  
Board.  
Chair Rivero closed Public Comment at 11:37 a.m.  
8.3  
2024 Annual Report & 2025 Work Plan  
Chair Rivero will give an update on the 2024 Annual Report and 2025  
Work Plan.  
RECOMMENDATION: Information and Discussion.  
Chair Rivero reported.  
Board Members provided comments and feedback.  
Chair Rivero opened Public Comment at 11:42 a.m.  
Eric Fraser spoke about eligibility for Board seats and the Visitor  
Center.  
Chair Rivero closed Public Comment at 11:46 a.m.  
9. DEPARTMENT REPORTS  
Chief Officer Adair reported on expiring Board seats and possibly  
updating the SRTBIA ordinance.  
Chair Rivero opened Public Comment at 11:48 a.m.  
Eric Fraser spoke regarding Board transparency.  
Chief Officer Adair shared the need for Public Comment to be  
regarding the Department Reports.  
Eric Fraser spoke regarding Board eligibility.  
Board Member Meyers invited Eric Fraser to a meeting.  
Chair Rivero closed Public Comment at 11:51 a.m.  
10. ADJOURNMENT  
Chair Rivero adjourned the meeting at 11:51 a.m.