637 First Street  
City of Santa Rosa  
Santa Rosa, CA 95404  
SANTA ROSA TOURISM BUSINESS  
IMPROVEMENT AREA ADVISORY BOARD  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - DRAFT  
MARCH 27, 2025  
ALL PUBLIC COMMENTS WILL BE PROVIDED IN PERSON OR VIA EMAIL  
IN ADVANCE OF THE MEETINGS.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY  
ATTENDING IN-PERSON FROM THE LARGE CONFERENCE ROOM,  
FIRST FLOOR, LOCATED AT 637 FIRST ST., SANTA ROSA (IT IS  
RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).  
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA  
ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/84480464372, OR  
BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 844 8046 4372.  
Public Comment may be made live, in-person, during the meeting in the  
Large Conference Room at 637 1st Street or submitted in advance via  
email at EconomicDevelopment@srcity.org by 12:00 pm the Wednesday  
before the Santa Rosa Tourism Business Improvement Area Meeting.  
Any  
written correspondence will be included in the agenda before the  
meeting begins.  
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY BASED  
ON JUST CAUSE OR EMERGENCY CIRCUMSTANCES PURSUANT TO  
AB 2449, THE BOARD WILL ALSO ALLOW FOR PUBLIC COMMENT  
THROUGH THE ZOOM LINK OR DIAL-IN NUMBER ABOVE.  
11:00 A.M. - REGULAR SESSION  
1. CALL TO ORDER AND ROLL CALL  
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)  
To consider and take action on any request from a Board Member to  
participate in a meeting remotely due to Just Cause or Emergency  
Circumstances pursuant to AB 2449 (Government Code Section 54953(f)).  
3. MODIFICATIONS TO AGENDA  
If needed, this is the time to announce any changes to the agenda due to  
unforeseen circumstances.  
4. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed three minutes.  
5. APPROVAL OF MINUTES  
5.1  
Draft Minutes - January 23, 2025.  
Attachments:  
6. DEPARTMENT REPORTS  
7. NEW BUSINESS  
7.1  
Event Support Funding  
Meredith Knudsen will present an update on Event Support Funding  
and seek recommendations from the Board regarding event scoring  
criteria.  
Recommended Action: Information and Discussion.  
Attachments:  
7.2  
7.3  
Annual Report and Work Plan  
Chair Rivero and Board Member Sweet will give an update on the latest  
draft of the SRTBIA Annual Report and Work Plan.  
Recommended Action: Information Only.  
Attachments:  
Visit Santa Rosa Update  
Board Member Sweet will give an update on Visit Santa Rosa.  
Recommended Action: Information only.  
8. ADJOURNMENT  
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or  
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to  
enable persons with disabilities to participate in public meetings and programs are available by calling (707) 543-4662 one week  
prior to the meeting. Meeting information can also be accessed via the internet at  
Any writings or documents provided to a majority of this meeting body prior to this meeting regarding any item on this agenda  
are available by contacting the Economic Development Administrative Secretary at (707) 543-3084 or at jareynolds@srcity.org.