637 First Street  
City of Santa Rosa  
Santa Rosa, CA 95404  
Santa Rosa Tourism Business  
Improvement Area Advisory Board  
Regular Meeting Minutes - Draft  
Thursday, March 27, 2025  
11:00 AM  
1. CALL TO ORDER AND ROLL CALL  
Chair Rivero called the meeting to order at 11:01 am.  
5 -  
Present  
Chair Rafael Rivero, Board Member Todd Anderson, Board Member  
Tony Pace, Board Member Donna Renteria, and Board Member  
Ananda Sweet  
1 - Alternate Board Member Janelle Myers  
Absent  
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)  
None.  
3. MODIFICATIONS TO AGENDA  
None.  
4. PUBLIC COMMENTS  
Chair Rivero opened and closed public comment at 11:02 am.  
5. APPROVAL OF MINUTES  
5.1  
Draft Minutes - January 23, 2025.  
Approved as submitted.  
6. DEPARTMENT REPORTS  
Chief Economic Development Officer Scott Adair welcomed new  
Board Member Tony Pace.  
Board Member Pace thanked staff and expressed his excitement to  
join the Board.  
Chair Rivero opened and closed public comment at 11:04 am.  
7. NEW BUSINESS  
7.1  
Event Support Funding  
Meredith Knudsen will present an update on Event Support Funding  
and seek recommendations from the Board regarding event scoring  
criteria.  
Recommended Action: Information and Discussion.  
Arts and Culture Coordinator Meredith Knudsen presented.  
Board Members provided comments and feedback.  
Staff Knudsen responded to Board Member inquiries.  
Chair Rivero opened and closed public comment at 11:18 am.  
7.2  
Annual Report and Work Plan  
Chair Rivero and Board Member Sweet will give an update on the latest  
draft of the SRTBIA Annual Report and Work Plan.  
Recommended Action: Information Only.  
Chair Rivero and Board Member Sweet reported.  
Staff Adair provided comments.  
Chair Rivero opened and closed public comment at 11:20 am.  
7.3  
Visit Santa Rosa Update  
Board Member Sweet will give an update on Visit Santa Rosa.  
Recommended Action: Information only.  
Board Member Sweet reported.  
Board Member Pace provided comments.  
Board Member Sweet responded to Board Member inquiries.  
Chair Rivero opened and closed public comment at 11:28 pm.  
8. ADJOURNMENT  
Chair Rivero adjourned the meeting at 11:28 am.