Virtual Meeting - See Agenda  
for Participation  
City of Santa Rosa  
SANTA ROSA TOURISM BUSINESS  
IMPROVEMENT AREA ADVISORY BOARD  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - FINAL  
MARCH 24, 2022  
11:00 A.M.  
PURSUANT TO GOVERNMENT CODE SECTION 54953(e) AND THE  
RECOMMENDATION OF THE HEALTH OFFICER OF THE COUNTY OF  
SONOMA, THE SANTA ROSA TOURISM BUSINESS IMPROVEMENT  
AREA ADVISORY BOARD MEMBERS WILL BE PARTICIPATING IN THIS  
MEETING VIA ZOOM WEBINAR.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING  
VIRTUALLY AT: HTTPS://SRCITY-ORG.ZOOM.US/J/81793472896 OR  
BY DIALING 669-219-2599, THEN ENTER WEBINAR ID: 817 9347 2896.  
Public Comment may be made live during the meeting via Zoom or  
submitted by 5:00 P.M., Wednesday, March 23, via e-mail at  
economicdevelopment@srcity.org or via recorded voice message at  
707-543-3080. Recorded voice message comments will be played (up to 3  
minutes each) at the time that Agenda Item is discussed during the Santa  
Rosa Tourism Business Improvement Area Advisory Board. Email public  
comments will be attached to the item for Board and Public review.  
1. CALL TO ORDER AND ROLL CALL  
2. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed three minutes.  
3. APPROVAL OF MINUTES  
3.1  
Draft Meeting Minutes for the November 18, 2021 Special Meeting.  
4. EVENT SUPPORT APPLICATIONS  
Attachments:  
4.1  
4.2  
4.3  
4.4  
16th Annual California Artisan Cheese Festival  
Attachments:  
The 30th Annual Sonoma County Hot Air Balloon Classic  
Attachments:  
Monster Truck Spring Nationals  
Attachments:  
Wine Country Distillery Festival - New date August 13, 2022 -  
Re-approval of funds due to the date change.  
Annual Sonoma County LGBTQI++ Pride Parade & Festival  
Attachments:  
4.5  
4.6  
4.7  
DJFE Triathlon Race Series  
Attachments:  
Attachments:  
Wednesday Night Market  
Attachments:  
5. DEPARTMENT REPORTS  
This time is reserved for City staff to provide a briefing on issues of interest.  
No action will be taken on these matters except to possibly place a particular  
item on a future agenda for consideration.  
6. ADJOURNMENT  
Contact Rafael Rivero at (707) 543-3460 with any questions regarding the  
agenda.  
The City of Santa Rosa does not discriminate on the basis of disabilities in its employment, services, benefits, facilities,  
programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City program,  
service, or activity, including printed information in alternate formats, are available by contacting the Economic Development  
Administrative Secretary at (707) 543-3227 (TTY Relay at 711) or at ecleary@srcity.org. Request should be submitted as far in  
advance as possible, but no later than two business days before the scheduled meeting.