Virtual Meeting - See Agenda  
for Participation  
City of Santa Rosa  
Santa Rosa Tourism Business  
Improvement Area Advisory Board  
Meeting Minutes - Final  
Thursday, March 24, 2022  
11:00 AM  
1. CALL TO ORDER AND ROLL CALL  
Chair Rivero called the meeting to order at 11:03AM.  
5 -  
Present  
Board Member Todd Anderson, Board Member Donna Renteria,  
Board Member Peter Rumble, Board Member Rafael Rivero, and  
Alternate Board Member Tara Thompson  
2. PUBLIC COMMENTS  
Eric Fraser: Commented on Short Term Rental policy and  
encouraged the Board to consider adding a member of the Short  
Term Rental community to join the Board.  
3. APPROVAL OF MINUTES  
Draft Meeting Minutes for the November 18, 2021 Special Meeting.  
3.1  
A motion was made by Board Member Renteria, seconded by Board  
Member Anderson, that this SRTBIA Advisory Board agenda item be  
Approved as submitted.. The motion carried. by an unanimous vote.  
4. EVENT SUPPORT APPLICATIONS  
16th Annual California Artisan Cheese Festival  
4.1  
A motion was made by Board Member Anderson, seconded by Board  
Member Renteria, that this SRTBIA Advisory Board agenda item be  
approved as amended. Support will be provided in the amount of $5,000  
with the condition that it be used for marketing. The motion carried by an  
unanimous vote.  
The 30th Annual Sonoma County Hot Air Balloon Classic  
4.2  
4.3  
A motion was made by Board Member Anderson, seconded by Board  
Member Rumble, that this SRTBIA Advisory Board agenda item be  
approved as amended. Support will be provided in the amount of $5,000.  
The motion carried by an unanimous vote.  
Monster Truck Spring Nationals  
A motion was made by Chair Rivero, seconded by Board Member Renteria,  
that this SRTBIA Advisory Board agenda item be approved as amended.  
Support will be provided in the amount of $1,500. The motion carried by an  
unanimous vote.  
4.4  
4.5  
Wine Country Distillery Festival - New date August 13, 2022 - Re-approval of funds  
due to the date change.  
A motion was made by Board Member Rumble, seconded by Chair Rivero,  
that this SRTBIA Advisory Board agenda item be approved. The motion  
carried by an unanimous vote.  
Annual Sonoma County LGBTQI++ Pride Parade & Festival  
A motion was made by Chair Rivero, seconded by Board Member Renteria,  
that this SRTBIA Advisory Board agenda item be approved as amended.  
Support will be provided in the amount of $6,000. The motion carried by an  
unanimous vote.  
DJFE Triathlon Race Series  
4.6  
4.7  
A motion was made by Board Member Anderson, seconded by Board  
Member Renteria, that this SRTBIA Advisory Board agenda item be  
approved as amended. Support will be provided in the amount of $2,000.  
The motion carried by an unanimous vote.  
Wednesday Night Market  
A motion was made by Board Member Anderson, seconded by Board  
Member Renteria, that this SRTBIA Advisory Board agenda item be  
approved as amended. Support will be provided in the amount of $1,000.  
The motion carried by an unanimous vote.  
5. DEPARTMENT REPORTS  
A special meeting will be for the Board to approve sending a  
recommendation to Council that Tony Pace be appointed to the  
Board, and the Charlene Lennon be appointed as an alternate to  
Member Rumble.  
6. ADJOURNMENT  
Chair Rivero adjourned the meeting at 12:00PM.  
Approved On:  
Eileen Cleary  
Recording Secretary