City Hall, Council

Chamber

City of Santa Rosa

100 Santa Rosa Avenue

Santa Rosa, CA 95404

CITY COUNCIL

REGULAR MEETING AGENDA AND

SUMMARY REPORT

AUGUST 6, 2024

1:30 P.M. - CLOSED SESSION

2:30 P.M. - STUDY SESSION

4:00 P.M. - REGULAR SESSION

MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY

ATTENDING IN-PERSON FROM COUNCIL CHAMBER AT 100 SANTA

ROSA AVENUE (IT IS RECOMMENDED THAT SOCIAL DISTANCING BE

OBSERVED).

THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE AT:

1. HTTPS://SANTA-ROSA.LEGISTAR.COM/CALENDAR. CLICK ON THE

"IN PROGRESS" LINK TO VIEW;

2. VIA ZOOM WEBINAR BY VISITING

HTTPS://SRCITY-ORG.ZOOM.US/J/89643446933, OR BY DIALING

877-853-5257 AND ENTERING WEBINAR ID: 896 4344 6933;

3. COMCAST CHANNEL 28, AT&T U-VERSE CHANNEL 99; AND

4. VIA YOUTUBE AT HTTPS://WWW.YOUTUBE.COM/CITYOFSANTAROSA

Public Comment may be made live during the meeting In-Person from

Council Chamber or submitted in advance via email at

cc-comment@srcity.org by 5:00 p.m. the Monday before the City

Council Meeting.

IN THE EVENT A COUNCIL MEMBER PARTICIPATES REMOTELY BASED

ON JUST CAUSE OR EMERGENCY CIRCUMSTANCES PURSUANT TO AB

2449, THE CITY WILL ALSO ALLOW FOR PUBLIC COMMENT THROUGH

THE ZOOM LINK OR DIAL-IN NUMBER ABOVE.

PLEASE NOTE THAT ALL E-MAILS SENT TO THE CITY COUNCIL ARE

CONSIDERED TO BE PUBLIC RECORDS AND SUBJECT TO

DISCLOSURE UNDER THE CALIFORNIA PUBLIC RECORDS ACT.

DEADLINES AND ADDITIONAL INSTRUCTION FOR PUBLIC COMMENT

ARE SET FORTH BELOW.

COUNCIL MAY RECESS DURING THE EVENING FOR BREAKS.

PUBLIC HEARING MATTERS WILL BEGIN NO EARLIER THAN 5:00 P.M.

MATTERS ON THE AGENDA MAY BE TAKEN OUT OF ORDER.

PUBLIC COMMENTS:

Except for public hearing items, comments from the public will be allowed on

all agenda items at the time each item is called. Comments on public hearing

items may be made when the hearing is opened.

Live Public Comment: Members of the public can provide comment on an

Agenda Item In-Person from Council Chamber by completing a Speaker Card

or signing up with the Administrator in Council Chamber.

Advanced Public Comment Via E-mail: To submit an e-mailed public

comment to the City Council, please send to: cc-comment@srcity.org by 5:00

p.m., the Monday prior to the Council Meeting. Identify in the subject line of

your e-mail the Agenda Item Number on which you wish to comment, and

provide your name and comment in the body of the e-mail. E-mail public

comments received by the deadline will be distributed to City Council

members and uploaded to the agenda prior to the start of the City Council

Meeting for public access.

Non-Agenda Items are the time when any person may address the Council on

matters not listed on this agenda, but which are within the subject matter

jurisdiction of the Council. The first public comment period on non-agenda

items (Agenda Item 14) will begin no earlier than 5:00 p.m. and will be limited

to twelve speakers selected randomly by the Mayor. Each speaker will be

allowed up to three minutes. Speakers who do not have an opportunity to

speak during this time will be allowed to make public comment under Agenda

Item 18.

1:30 P.M.

1. CALL TO ORDER AND ROLL CALL

2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)

To consider and take action on any request from a Council Member to

participate in a meeting remotely due to Just Cause or Emergency

Circumstances pursuant to AB 2449 (Government Code Section 549539(f)).

3. ANNOUNCEMENT OF CLOSED SESSION ITEMS

Following the announcement of Closed Session items and prior to recess into

Closed Session, the public may speak up to three minutes on items to be

addressed in Closed Session.

3.1

CONFERENCE WITH LABOR NEGOTIATORS

(Government Code Section 54957.6)

Agency Designated Representatives: Maraskeshia Smith, City

Manager; Alan Alton, Chief Financial Officer; Dominique Blanquie,

Human Resources Director; Siara Goyer, Employee Relations

Manager; and Burke Dunphy of Sloan Sakai Yeung & Wong LLP.

Employee Organizations: Santa Rosa Firefighters Association - Local

1401 (representing City Employee Unit 2).

Employee Organizations: Santa Rosa Firefighters Association - Local

1401 (representing City Employee Unit 2).

RECESS CLOSED SESSION(S) AND RECONVENE TO OPEN SESSION IN THE

COUNCIL CHAMBER AND VIA ZOOM.

2:30 P.M.

4. STUDY SESSION

Study Session items are items for in-depth discussion and possible direction

to staff. No action will be taken.

4.1

DEVELOPMENT SERVICES STRATEGIC BUSINESS PLAN

In late 2022, the City of Santa Rosa’s (City) Planning and Economic

Development Department initiated the process to develop a

Development Services Strategic Business Plan to guide

development-related customer service, pre-application, encroachment

permit review, entitlement permit review and public review meetings,

and building and fire plan check and inspection services related to

private land use and development in the City; and to build mission

alignment across City Departments and Divisions, including common

priorities, performance and reporting measures, and objectives. The

study session will provide the City Council with an update about the

community, stakeholder, and staff engagement process to gather

feedback and insight and will review the proposed recommendations for

the Department to focus on over the next three years.

Staff Report

Attachments:

Attachment 1 - Strategic Business Plan for Development Se

Presentation

4.2

VISION ZERO IMPLEMENTATION PLAN UPDATE

It is recommended by the Transportation and Public Works Department

that the Council hold a Study Session on the progress made related to

the Sonoma Vision Zero Action Plan, the City of Santa Rosa Vision Zero

Implementation Plan, and upcoming grant opportunities. This item is

provided for Council's information and no action will be taken except for

possible direction to staff.

Staff Report

Attachments:

Presentation

Revised Presentation (Uploaded 08-06-2024)

Late Correspondence (Uploaded 08-06-2024)

4:00 P.M.

5. ANNOUNCEMENT OF ROLL CALL (IF NEEDED)

6. REPORT, IF ANY, ON STUDY AND CLOSED SESSIONS

7. PROCLAMATIONS/PRESENTATIONS - NONE.

8. STAFF BRIEFINGS

This time is reserved for City staff to provide a five-minute briefing to the

Council on departmental issues of interest. No action will be taken on these

matters except to possibly place a particular item on a future agenda for

Council consideration.

8.1

COMMUNITY EMPOWERMENT PLAN UPDATE

This is a standing item on the agenda. No action will be taken except

for possible direction to staff.

9. CITY MANAGER’S/CITY ATTORNEY’S REPORTS

10. STATEMENTS OF ABSTENTION BY COUNCIL MEMBERS

11. MAYOR'S/COUNCIL MEMBERS’ REPORTS

11.1 MAYOR'S/COUNCIL MEMBERS' SUBCOMMITTEE AND LIAISON

REPORTS (AND POSSIBLE COUNCIL DIRECTION TO BOARD

REPRESENTATIVE ON PENDING ISSUES, IF NEEDED)

11.1.1 Council Subcommittee Reports

11.1.2 Sonoma County Transportation Authority/Regional Climate

Protection Authority (SCTA/RCPA)

11.1.3 Sonoma County Water Agency (SCWA) - Water Advisory Committee

11.1.4 Association of Bay Area Governments (ABAG)

11.1.5 Sonoma County Agricultural Preservation and Open Space District

Advisory Committee

11.1.6 Sonoma Clean Power Authority (SCPA)

11.1.7 Zero Waste Sonoma (formerly known as Sonoma County Waste

Management Agency (SCWMA))

11.1.8 Groundwater Sustainability Agency (GSA)

11.1.9 Sonoma County Homeless Coalition

11.1.10 Renewal Enterprise District (RED)

11.1.11 Public Safety Subcommittee

11.1.12 Other

11.2 DESIGNATION OF VOTING DELEGATE/ALTERNATE TO LEAGUE OF

CALIFORNIA CITIES ANNUAL CONFERENCE

11.2.1

In order to vote at the Annual Business Meeting at the League of

California Cities 2024 Annual Conference, each member City must

designate a voting delegate and up to two alternate delegates. This

year’s conference will be held in Long Beach from Wednesday,

October 16 through Friday, October 18. The delegates must be

designated by the City Council, and the voting delegate and

alternates must be registered to attend the conference.

2024 Letter

Attachments:

11.3 MATTERS FROM COUNCIL REGARDING FUTURE AGENDA ITEM

11.3.1

REQUEST FOR AGENDA ITEM REGARDING

RECONSIDERATION OF SPECIFIC FEE INCREASES WITHIN THE

FEE SCHEDULE ADOPTED ON MARCH 5, 2024

BACKGROUND: At the July 24, 2024, City Council meeting, Council

Member MacDonald requested a future agenda item to discuss

reconsideration of fees recently adopted related to historic landmark

alteration permits, fees for historic districts, and those additional fees

identified by Director Osburn, so long as the reconsideration does

not negatively impact those currently within the permit process.

Mayor N. Rogers concurred with the request.

12. APPROVAL OF MINUTES

12.1

July 23, 2024, Regular Meeting Minutes.

Draft Minutes

Attachments:

13. CONSENT ITEMS

13.1

RESOLUTION - ADMINISTRATIVE COST RECOVERY LIEN AGAINST

THE REAL PROPERTY LOCATED AT 1597 WEST AVENUE, SANTA

ROSA, CALIFORNIA, 95407

RECOMMENDATION: It is recommended by the Planning and

Economic Department that the Council, by resolution, approve the

administrative cost recovery lien in the amount of $3,552.40 against the

property located at 1597 West Avenue, Santa Rosa, California, 95407

for the violations of the City Code that remain uncorrected by the

responsible party, Norma M. Cronin, and authorize recording of an

administrative cost recovery lien and placing the assessment on the

property tax roll for collection.

Staff Report

Attachments:

Attachment 1 - Administrative Enforcement Order

Attachment 2 - Case File Photographs

Attachment 3 - Vicinity Map

Resolution

Presentation

13.2

RESOLUTION - ADMINISTRATIVE COST RECOVERY LIEN AGAINST

THE REAL PROPERTY LOCATED AT 616 MENDOCINO AVENUE,

SANTA ROSA, CALIFORNIA, 95401

RECOMMENDATION: It is recommended by the Planning and

Economic Department that the Council, by resolution, approve the

administrative cost recovery lien in the amount of $34,562.44 against

the property located at 616 Mendocino Avenue, Santa Rosa, California,

95401 for the violations of the City Code that remain uncorrected by the

responsible party, Sam Ruslender Young, and authorize recording of an

administrative cost recovery lien and placing the assessment on the

property tax roll for collection.

Staff Report

Attachments:

Attachment 1 - Administrative Enforcement Order

Attachment 2 - Case File Photographs

Attachment 3 - Vicinity Map

Resolution

Presentation

13.3

RESOLUTION - APPROVAL TO FURTHER EXTEND THE TERM OF

THE EXCLUSIVE NEGOTIATION AGREEMENT, AS AMENDED,

BETWEEN THE CITY OF SANTA ROSA AND ROGAL PROJECTS

FOR THE REAL PROPERTY LOCATED AT 625 AND 637 3RD

STREET, SANTA ROSA, CALIFORNIA

RECOMMENDATION: It is recommended by Real Estate Services that

the Council, by resolution, approve an amendment extending the term

of the Exclusive Negotiation Agreement dated September 14, 2023, as

amended, between the City of Santa Rosa and Rogal Projects, a sole

proprietorship, for an additional ninety (90) days beyond August 9,

2024, for the potential disposition and development of the real property

located at 625 and 637 3rd Street, Santa Rosa, California, also known

as Assessor Parcel Numbers 009-013-011 and 009-013-012 or Garage

5 (collectively, the “Property”).

Staff Report

Resolution

Attachments:

13.4

RESOLUTION - APPROVAL OF SECOND AMENDMENT TO

GENERAL SERVICE AGREEMENT F002145 FOR A ONE YEAR

EXTENSION AND INCREASE IN COMPENSATION WITH

WATERWORKS INDUSTRIES INCORPORATED

RECOMMENDATION: It is recommended by the Recreation and Parks

and Finance Departments that the Council, by resolution, approve the

Second Amendment to General Services Agreement Number F002145

for aquatic weed control services to extend the term and increase

compensation with Waterworks Industries Incorporated, Windsor,

California, in the amount of $26,264.03, for a total cumulative amount

not to exceed $119,189.03.

Staff Report

Resolution

Exhibit A

Attachments:

13.5

RESOLUTION - SAFE STREETS AND ROADS FOR ALL GRANT

PROGRAM - SONOMA COUNTY TRANSPORTATION AUTHORITY

APPLICATION

RECOMMENDATION: It is recommended by the Transportation and

Public Works Department that the Council, by resolution, support the

City’s participation in the Sonoma County Transportation Authority’s

(SCTA) application to the United States Department of Transportation

(USDOT) as part of the Safe Streets and Roads for All (SS4A) grant

program.

Staff Report

Attachments:

Resolution

Late Correspondence (Uploaded 08-06-2024)

13.6

ORDINANCE ADOPTION SECOND READING - ORDINANCE OF THE

COUNCIL OF THE CITY OF SANTA ROSA AMENDING CHAPTER 6

OF THE SANTA ROSA MUNICIPAL CODE AND ADDING A NEW

CHAPTER 6-20 ENTITLED “REGULATION OF RETAIL TOBACCO

SALES”

RECOMMENDATION: This ordinance, introduced at the July 23, 2024,

Regular Meeting by a 6-0-0-1 vote (Alvarez recused), adds Chapter

6-20 to the Santa Rosa City Code titled “Regulation of Retail Tobacco

Sales.”

Ordinance - Redline Changes

Ordinance

Attachments:

Late Correspondence (Uploaded 08-06-2024)

14. PUBLIC COMMENT ON NON-AGENDA MATTERS

This is the time when any person may address the Council on matters not

listed on this agenda, but which are within the subject matter jurisdiction of

the Council. This public comment period will begin no earlier than 5:00 p.m.

and will be limited to twelve speakers selected randomly by the Mayor. Each

speaker will be allowed up to three minutes. Speakers who do not have an

opportunity to speak during this time will be allowed to make public comment

under Agenda Item 18.

LATE CORRESPONDENCE

Late Correspondence (Uploaded 08-08-2024)

Attachments:

15. REPORT ITEMS

15.1

REPORT - TRANSIENT OCCUPANCY TAX BALLOT MEASURE (THIS

ITEM WAS CONTINUED FROM THE JULY 23, 2024, REGULAR

MEETING.)

BACKGROUND: Santa Rosa City Code 3-28.020 imposes a tax on

anyone who lodges within the City for 30 days or less. The current TOT

rate is 9% of the room rate charged by a lodging operator. The tax is

collected by the operator, along with the payment for renting the room,

and remitted to the City. The 9% TOT was last updated in 1993. This is

a general tax, that currently generates an estimated $6 million to the

General Fund budget annually.

RECOMMENDATION: It is recommended by the Finance Department

that the Council (1) introduce an ordinance to amend Chapter 3-28 of

the Santa Rosa City Code to increase the Transient Occupancy Tax

(TOT), paid by guests at hotels, motels, and other lodging

establishments by two percent (2%), and (2) approve a resolution

ordering the submission of a ballot measure to seek voter approval of

this ordinance at the November 5, 2024, General Municipal Election,

directing related actions, and designating an individual to submit, on

behalf of the City Council, an argument in favor of the measure and a

rebuttal argument.

Staff Report

Attachments:

Resolution

Exhibit A - Ordinance (Clean)

Exhibit B - Ordinance (Redline)

Correspondence

Presentation

REVISED_Resolution Redline (Uploaded 08-06-2024)

CLEAN_FINAL Resolution (Uploaded 08-06-2024)

15.2

REPORT - GENERAL BUSINESS TAX BALLOT MEASURE (THIS

ITEM WAS CONTINUED FROM THE JULY 23, 2024, REGULAR

MEETING)

BACKGROUND: Santa Rosa charges a General Business Tax under

Chapter 6-04 of the City Code to any business operating within city

limits, subject to narrow exceptions. This tax was enacted in 1990, and

until now, has not gone through a thorough review. There are different

types of business taxes adopted by cities, including taxes based on

employee head count; a flat business tax; taxes based on gross

receipts with a maximum tax cap; and, taxes based on gross receipts

without a maximum tax cap. Santa Rosa’s Business Tax is based on

gross receipts, with different tax rates for different business categories.

There is currently a minimum tax of $25 for businesses with annual

gross receipts of less than $25,000. The amount of tax a business will

pay is currently capped at $3,000 annually. The current rate structure

has not been changed or updated since 1990.

The City’s General Business Tax is a general tax, currently generating

funding in the amount of approximately $4.7 million annually to pay for

general City services. In 2018, following legalization of the cannabis

industry in California, the City adopted an entirely separate business tax

structure for businesses in the cannabis industry under Section 6-10 of

the City Code. That cannabis industry tax does not fall into the scope of

the proposed changes to the City’s General Business Tax.

RECOMMENDATION: It is recommended by the Finance Department

that the Council (1) introduce an ordinance to amend chapter 6-04 of

the Santa Rosa City Code, entitled “General Business Tax” to increase

the maximum tax to $10,000 annually, adjust business tax rates, and tax

Short-Term Rental businesses, and (2) approve a resolution ordering

the submission of a ballot measure to seek voter approval of that

ordinance at the November 5, 2024, General Municipal Election,

directing related actions, and designating an individual to submit, on

behalf of the City Council, an argument in favor of the measure and a

rebuttal argument.

Staff Report

Attachments:

Resolution

Exhibit A - Ordinance (Clean)

Exhibit B - Ordinance (Redline)

Correspondence

Presentation

Late Correspondence (Uploaded 08-06-2024)

Late Correspondence (Uploaded 08-07-2024)

16. PUBLIC HEARINGS - NONE.

Public Hearing matters will begin no earlier than 5:00 p.m. or as soon

thereafter as the matters are reached on the agenda.

17. WRITTEN COMMUNICATIONS

17.1

NOTICE OF FINAL MAP - CERTIFICATE OF COMPLIANCE 22-003 -

Provided for information.

Notice of Submittal

Location Map

Attachments:

18. PUBLIC COMMENT ON NON-AGENDA MATTERS

This is the time when any person may address the Council on matters not

listed on this agenda, but which are within the subject matter jurisdiction of

the Council and not able to speak under Agenda Item 14. Each speaker will

be allowed up to three minutes.

19. ANNOUNCEMENT OF CONTINUED CLOSED SESSION ITEMS, RECESS TO

CLOSED SESSION IN THE MAYOR’S CONFERENCE ROOM, RECONVENE TO

OPEN SESSION, AND ANNOUNCEMENTS [IF NEEDED]

20. ADJOURNMENT OF MEETING

21. UPCOMING MEETINGS

This schedule is tentative and subject to change pending final publication and

posting of the City Council Meeting Agenda.

21.1

UPCOMING MEETINGS LIST

Upcoming Meetings List

Attachments:

*Did not appear on the preliminary agenda.

**Quasi-judicial or adjudicative action, ex-parte communication disclosure is

required.

The Open Government Ordinance was adopted by City Council in December 2020 (ORD-2020-018) and

amended in July 2021 (ORD-2021-007). These ordinances added and amended Chapter 1-10 to the City

Code to codify the City of Santa Rosa's commitment to embrace a culture of open government to ensure

public trust, engage the community, and establish a system of transparency, public participation, and

collaboration. To view a full versions of the Open Government Ordinances go to

http://srcity.org/OpenGovOrdinance and http://srcity.org/OpenGovOrdinanceAmend. To request paper

copies of the Open Government Ordinances contact the City Clerk's Office at 707-543-3015 (TTY Relay at

711) or cityclerk@srcity.org.

The City of Santa Rosa does not discriminate against individuals with disabilities in its employment, services, benefits,

facilities, programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City

program, service, or activity, including printed information in alternate formats, are available by contacting the City Clerk's Office

at 707-543-3015 (TTY Relay at 711) or cityclerk@srcity.org. If the request is received at least 7 business days prior to the City

Council meeting, the copy shall be provided no later than two (2) business days prior to the City Council meeting.

Meeting information can also be accessed via the internet at http://srcity.org

Any writings or documents provided to a majority of the City Council prior to this meeting regarding any item on this agenda,

excluding closed session items, are available for public review in the City Clerk's Office, Room 10, City Hall, 100 Santa Rosa

Ave, during normal business hours.