637 First Street,  
Santa Rosa, CA  
City of Santa Rosa  
ECONOMIC DEVELOPMENT  
SUBCOMMITTEE  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - DRAFT  
NOVEMBER 12, 2024  
EFFECTIVE IMMEDIATELY ALL PUBLIC COMMENTS WILL BE  
PROVIDED IN PERSON OR VIA EMAIL IN ADVANCE OF THE MEETINGS.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY  
ATTENDING IN-PERSON FROM THE LARGE CONFERENCE ROOM,  
FIRST FLOOR, LOCATED AT 637 FIRST ST., SANTA ROSA (IT IS  
RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).  
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA  
ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/82387172998, OR  
BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 823 8717 2998  
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY  
BASED ON JUST CAUSE OR EMERGENCY CIRCUMSTANCES  
PURSUANT TO AB 2449, THE CITY WILL ALSO ALLOW FOR  
PUBLIC COMMENT THROUGH THE ZOOM LINK  
OR DIAL-IN NUMBER ABOVE.  
10:00 A.M. - REGULAR SESSION  
1. CALL TO ORDER AND ROLL CALL  
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)  
To consider and take action on any request from a Board Member to  
participate in a meeting remotely due to Just Cause or Emergency  
Circumstances pursuant to AB 2449 (Government Code Section 54953(f)).  
3. MODIFICATIONS TO AGENDA  
If needed, this is the time to announce any changes to the agenda due to  
unforeseen circumstances.  
4. ANNOUNCEMENTS  
5. APPROVAL OF MINUTES  
5.1  
September 10, 2024 - Draft Minutes.  
Attachments:  
6. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed up to three minutes.  
7. NEW BUSINESS  
7.1  
Economic Development Strategy Implementation Plan Update  
Chief Economic Development Officer Adair will give an update on the  
Economic Development Strategy Implementation Plan.  
Recommendation: Information Only  
Attachments:  
7.2  
7.3  
7.4  
7.5  
7.6  
Business Attractions Retention and Expansion Update  
Chief Economic Development Officer Adair will give an update on  
business retention and expansion.  
Recommendation: Information Only.  
Entrepreneurship and Small Business Update  
Chief Economic Development Officer Adair will give an update on  
entrepreneurship and small business.  
Recommendation: Information Only.  
Economic Vibrancy and Resiliency Update  
Chief Economic Development Officer Adair will give an update on  
Economic Vibrancy and Resiliency.  
Recommendation: Information Only.  
Community Investment Update  
Chief Economic Development Officer Adair will give an update on  
Community Investment.  
Recommendation: Information Only  
KPI Tracking  
Chief Economic Development Officer Adair will give an update on key  
economic indicators.  
Recommendation: Information Only.  
7.7  
Vacant Parcel Strategies and Pop-Up Program  
Chief Economic Development Officer Adair will seek guidance from the  
Subcommittee on vacant parcel strategies and a potential pop-up  
program.  
Study Session: Discussion  
8. MATTERS HELD IN COMMITTEE  
9. DEPARTMENT REPORTS  
This time is reserved for City staff to provide a briefing on issues of interest.  
No action will be taken on these matters except to possibly place a particular  
item on a future agenda for consideration.  
10. ADJOURNMENT  
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or  
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats,  
to enable persons with disabilities to participate in public meetings and programs are available by contacting the Secretary at  
(707) 543-3084 one week prior to the meeting. Meeting information can also be accessed via the internet