City Hall  
City of Santa Rosa  
100 Santa Rosa Avenue,  
Room 10  
Santa Rosa, CA 95404  
SANTA ROSA TOURISM BUSINESS  
IMPROVEMENT AREA ADVISORY BOARD  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - FINAL-REVISED  
SEPTEMBER 28, 2023  
EFFECTIVE IMMEDIATELY ALL PUBLIC COMMENTS WILL BE  
PROVIDED IN PERSON OR VIA EMAIL IN ADVANCE OF THE MEETINGS.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY  
ATTENDING IN-PERSON FROM THE LARGE CONFERENCE ROOM,  
LOCATED AT 100 SANTA ROSA AVE., ROOM 7  
(IT IS RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).  
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA  
ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/89781943609, OR  
BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 897 8194 3609.  
11:00 A.M. - REGULAR SESSION  
1. CALL TO ORDER AND ROLL CALL  
2. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed three minutes.  
3. APPROVAL OF MINUTES  
3.1  
August 10, 2023 - Draft Minutes  
Attachments:  
4. NEW BUSINESS  
4.1  
EVENT SUPPORT REPORT  
BACKGROUND: Brief Overview of Events Funded in 2023 (1st Cycle)  
RECOMMENDATION: Information and Discussion  
PRESENTED BY: Janelle Myers, VP, Marketing & Communications,  
Visit Santa Rosa  
4.2  
REACTIVATION OF THE THIRD STREET CINEMA SITE  
BACKGROUND: Discussion of a Proposed Project to Reactivate the  
Third Street Cinema Site to a Hybrid Conference/Performing Arts  
Center  
RECOMMENDATION: Information and Discussion  
PRESENTED BY: Board Member, Hugh Futrell, CEO, Hotel E  
Attachments:  
5. DEPARTMENT REPORTS  
6. ADJOURNMENT  
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or  
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to  
enable persons with disabilities to participate in public meetings and programs are available by calling (707) 543-4662 one week  
prior to the meeting. Meeting information can also be accessed via the internet at  
Any writings or documents provided to a majority of this meeting body prior to this meeting regarding any item on this agenda  
are available by contacting the Economic Development Administrative Secretary at (707) 543-4662 or at kkramer@srcity.org.