637 First Street  
City of Santa Rosa  
Santa Rosa, CA 95404  
SANTA ROSA TOURISM BUSINESS  
IMPROVEMENT AREA ADVISORY BOARD  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - FINAL  
SEPTEMBER 26, 2024  
ALL PUBLIC COMMENTS WILL BE PROVIDED IN PERSON OR VIA EMAIL  
IN ADVANCE OF THE MEETINGS.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY  
ATTENDING IN-PERSON FROM THE LARGE CONFERENCE ROOM,  
FIRST FLOOR, LOCATED AT 637 FIRST ST., SANTA ROSA (IT IS  
RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).  
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA  
ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/84633862292, OR  
BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 846 3386 2292.  
IN THE EVENT A BOARD MEMBER PARTICIPATES REMOTELY BASED  
ON JUST CAUSE OR  
EMERGENCY CIRCUMSTANCES PURSUANT TO AB 2449, THE BOARD  
WILL ALSO ALLOW  
FOR PUBLIC COMMENT THROUGH THE ZOOM LINK OR DIAL-IN  
NUMBER ABOVE.  
11:00 A.M. - REGULAR SESSION  
1. CALL TO ORDER AND ROLL CALL  
2. REMOTE PARTICIPATION UNDER AB 2449 (IF NEEDED)  
To consider and take action on any request from a Board Member to  
participate in a meeting remotely due to Just Cause or Emergency  
Circumstances pursuant to AB 2449 (Government Code Section 54953(f)).  
3. MODIFICATIONS TO AGENDA  
If needed, this is the time to announce any changes to the agenda due to  
unforeseen circumstances.  
4. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed three minutes.  
5. APPROVAL OF MINUTES  
5.1  
March 28, 2024 - Draft Minutes.  
March 28, 2024 - Draft Minutes  
Attachments:  
5.2  
April 16, 2024 - Special Meeting Draft Minutes.  
April 16, 2024 - Special Meeting Draft Minutes  
Attachments:  
6. STAFF CHANGES  
6.1  
6.2  
Introduction of Chief Economic Development Officer, Scott Adair.  
Introduction of Public Arts Coordinator, Meredith Knudsen.  
7. NEW ADVISORY BOARD MEMBER  
7.1  
Introduction of Steven Boswell, General Manager, Flamingo Hotel.  
8. NEW BUSINESS  
8.1  
Scoring Results and Review  
Meredith Knudsen will present scoring results and review staff  
recommendations for event support funding.  
RECOMMENDATION: Discussion and approval of event supporting  
funding.  
ADDED Presentation  
Attachments:  
SRTBIA Advisory Board - Late Correspondence - Items 8.1  
8.2  
8.3  
2024 First Cycle Event Support Summary Report  
Janelle Meyers will provide an update on recent events that received  
event support funding from the Board.  
RECOMMENDATION: Information only.  
ADDED - March 2024 funding  
Attachments:  
2024 Annual Report & 2025 Work Plan  
Chair Rivero will give an update on the 2024 Annual Report and 2025  
Work Plan.  
RECOMMENDATION: Information and Discussion.  
9. DEPARTMENT REPORTS  
10. ADJOURNMENT  
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or  
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to  
enable persons with disabilities to participate in public meetings and programs are available by calling (707) 543-3084 one week  
prior to the meeting. Meeting information can also be accessed via the internet at  
https://www.srcity.org/1392/Tourism-Business-Improvement-Area-Adviso  
Any writings or documents provided to a majority of this meeting body prior to this meeting regarding any item on this agenda  
are available by contacting the Economic Development Administrative Secretary at (707) 543-3084 or at jareynolds@srcity.org.