Virtual Meeting - See Agenda  
for Participation  
City of Santa Rosa  
SANTA ROSA TOURISM BUSINESS  
IMPROVEMENT AREA ADVISORY BOARD  
REGULAR MEETING AGENDA AND  
SUMMARY REPORT - FINAL-REVISED  
JULY 22, 2021  
11:00 A.M.  
Revised to include additional event support application.  
Due to the provisions of the Governor's Executive Orders N-25-20 and  
N29-20 which suspend certain requirements of the Brown Act, and the  
order of the Health Officer of the County of Sonoma to shelter in place to  
minimize the spread of COVID-19, the Santa Rosa Business Improvement  
Area Advisory Board Members will be participating via Zoom Webinar.  
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING  
VIRTUALLY AT HTTPS://SRCITY-ORG.ZOOM.US/J/89457781994 OR  
BY DIALING 669-219-2599, THEN ENTER WEBINAR ID: 894 5778 1994  
The public accessing the meeting through the Zoom link will be able to  
provide public comment on agenda item at the time the Agenda Item is  
discussed during the meeting of the Santa Rosa Business Improvement  
Area Advisory Board.  
Public Comment can also be submitted by 5:00 pm, the Sunday before the  
meeting of the Santa Rosa Business Improvement Area Advisory Board via  
e-mail at EconomicDevelopment@srcity.org and via recorded voice  
message at 707-543-3080. All comments will be read into record or played  
(up to 3 minutes each) at the time that Agenda Item is discussed during the  
meeting of the Santa Rosa Business Improvement Area Advisory Board.  
DEADLINES AND ADDITIONAL INSTRUCTION FOR PUBLIC COMMENT  
ARE SET FORTH BELOW.  
The City of Santa Rosa has postponed many non-essential meetings until  
further notice. We appreciate your patience and willingness to protect the  
health and wellness of our community. If you have any questions regarding  
this meeting, please contact Eileen Cleary at ecleary@srcity.org.  
MATTERS ON THE AGENDA MAY BE TAKEN OUT OF ORDER.  
PUBLIC COMMENTS:  
Live Public Comment: The public accessing the meeting through the Zoom  
link will be able to provide public comment on agenda items at the time an  
Agenda Item is discussed during the meeting of the Santa Rosa Business  
Improvement Area Advisory Board. Go to  
public participation.  
E-mail Public Comment: To submit an e-mailed public comment to the  
Santa Rosa Business Improvement Area Advisory Board, please send to:  
EconomicDevelopment@srcity.org by 5:00 p.m., Wednesday, July 21.  
Identify in the subject line of your e-mail the Agenda Item Number on which  
you wish to comment, provide your name in the body of the e-mail and  
your comment. Please limit your e-mail to approximately 400 words (which  
is a speaking rate of 133 words per minute).  
Recorded Voice Message Public Comment: To submit a voice message  
public comment, please call 707-543-3080 by 5:00 p.m., Wednesday, July  
21. State your name, the Agenda Item Number(s) on which you wish to  
comment, and your comment. Recordings will be limited to 3 minutes.  
1. CALL TO ORDER AND ROLL CALL  
2. PUBLIC COMMENTS  
This is the time when any person may address matters not listed on this  
agenda, but which are within the subject matter of the jurisdiction. The public  
may comment on agenda items when the item is called. Each speaker is  
allowed three minutes.  
3. ANNOUNCEMENTS  
3.1  
Hotel - Full Service Seat Opening on the Santa Rosa Business  
Improvement Area Advisory Board  
4. APPROVAL OF MINUTES  
4.1  
Draft Meeting Minutes for May 27, 2021  
Attachments:  
4.2  
Draft Meeting Minutes for July 12, 2021 Special Meeting  
Attachments:  
5. EVENT SUPPORT APPLICATIONS  
5.1  
5.2  
5.3  
Motorsports at the Family Fun Fest - August 6 - 8, 2021  
Attachments:  
2021 DJFE Triathlon Race Series - September 16, 2021  
Attachments:  
Historic Railroad Square “Summer Music Stroll” & Student Art Show -  
August 22 & September 26, 2021  
Attachments:  
6. ADJOURNMENT  
Contact Rafael Rivero at (707) 543-3460 with any questions regarding the  
agenda.  
The City of Santa Rosa does not discriminate on the basis of disabilities in its employment, services, benefits, facilities,  
programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City program,  
service, or activity, including printed information in alternate formats, are available by contacting the Economic Development  
Administrative Secretary at (707) 543-3227 (TTY Relay at 711) or at ecleary@srcity.org. Request should be submitted as far in  
advance as possible, but no later than two business days before the scheduled meeting.