City Hall  
100 Santa Rosa Avenue,  
Room 7  
City of Santa Rosa  
Santa Rosa, CA 95404  
Santa Rosa Tourism Business  
Improvement Area Advisory Board  
Regular Meeting Minutes - Final  
Thursday, September 28, 2023  
11:00 AM  
1. CALL TO ORDER AND ROLL CALL  
Chair Rivero called the meeting to order at 11:02 A.M.  
2. PUBLIC COMMENTS  
None.  
3. APPROVAL OF MINUTES  
3.1  
August 10, 2023 - Draft Minutes  
Approved as submitted.  
4. NEW BUSINESS  
4.1  
EVENT SUPPORT REPORT  
BACKGROUND: Brief Overview of Events Funded in 2023 (1st Cycle)  
RECOMMENDATION: Information and Discussion  
PRESENTED BY: Janelle Myers, VP, Marketing & Communications,  
Visit Santa Rosa  
Board Member Myers presented.  
Board Member Myers responded to Board Member inquiries.  
Chair Rivero opened and closed the public comment period.  
Board Members continued the discussion of item 4.1.  
4.2  
REACTIVATION OF THE THIRD STREET CINEMA SITE  
BACKGROUND: Discussion of a Proposed Project to Reactivate the  
Third Street Cinema Site to a Hybrid Conference/Performing Arts  
Center  
RECOMMENDATION: Information and Discussion  
PRESENTED BY: Board Member, Hugh Futrell, CEO, Hotel E  
Board Member Futrell presented.  
Chair Rivero opened the public comment period.  
Martha Ariah asked questions about the project.  
Chair Rivero closed the public comment period.  
5. DEPARTMENT REPORTS  
None.  
6. ADJOURNMENT  
Chair Rivero adjourned the meeting at 11:40 A.M.  
Approved on: March 28, 2024  
s/ Jack Reynolds, Recording Secretary