637 First Street  
City of Santa Rosa  
Santa Rosa, CA 95404  
Santa Rosa Tourism Business  
Improvement Area Advisory Board  
Special Meeting Minutes - Draft  
Tuesday, April 16, 2024  
11:00 AM  
1. CALL TO ORDER AND ROLL CALL  
Chair Rivero called the meeting to order at 11:02 a.m.  
Board Member Anderson made an announcement that he would be  
participating remotely under the just cause provision of AB 2449 -  
due to contagious illness.  
4 -  
Present  
Chair Rafael Rivero, Board Member Todd Anderson, Board Member  
Donna Renteria, and Board Member Peter Rumble  
1 - Alternate Board Member Janelle Myers  
Excused  
2. PUBLIC COMMENTS  
Chair River opened and closed public comment at 11:05 a.m.  
3. EVENT SUPPORT APPLICATIONS  
3.1 California Artisan Cheese Festival  
Staff Scott reported.  
3.2 2024 Monster Truck Spring Nationals (Santa Rosa)  
Staff Scott reported.  
3.3 Beerfest- The Good One  
Staff Scott reported.  
3.4 Country Summer Music Festival  
Staff Scott reported.  
3.5 The SoCo Market  
Staff Scott reported.  
3.6 2024 Snoopy’s Senior World Hockey Tournament  
Staff Scott reported.  
3.7 Sonoma County Hot Air Balloon Classic  
Staff Scott reported.  
3.8 Santa Rosa Marathon  
Staff Scott reported.  
3.9 DJEF Triathlon Race Series  
Staff Scott reported.  
Lindsay Musco spoke regarding the changes from last year in  
total funds going towards events.  
Chair Rivero opened and closed public comment at 11:09 a.m.  
4. SCORING RESULTS REVIEW  
Staff Scott Reported.  
Board Members provided feedback.  
Chair Rivero opened and closed public comment at 11:16 a.m.  
A motion was made by Board Member Rumble, seconded by Board  
Member Renteria, to approve the event funding amounts recommended by  
staff.  
The motion carried by the following vote:  
4 -  
Yes:  
Chair Rivero, Board Member Anderson, Board Member Renteria  
and Board Member Rumble  
1 - Alternate Board Member Myers  
Excused:  
5. ADJOURNMENT  
Chair Rivero adjourned the meeting at 11:19 a.m.  
Approved on:  
_______________________________  
Jack Reynolds, Recording Secretary