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File #: 25-0675    Version: 1 Name: SRTBIA Annual Report
Type: CC- Report Status: Agenda Ready
File created: 9/23/2025 In control: City Council
On agenda: 11/4/2025 Final action:
Title: REPORT - ADOPTION OF 2024 SANTA ROSA TOURISM BUSINESS IMPROVEMENT AREA ANNUAL REPORT, BUDGET AND FUTURE WORK PLAN, AND CONTINUATION OF THE ANNUAL ASSESSMENT ON SANTA ROSA LODGING BUSINESSES BACKGROUND: The Santa Rosa Tourism Business Improvement Area (SRTBIA) was established by City Council in 2010 to fund programs and activities that promote tourism and support local lodging establishments. A 3% assessment is collected from overnight guests at Santa Rosa hotels, with revenues dedicated to marketing and tourism efforts that encourage overnight stays. After a 2% administrative fee, 30% of the remaining funds are managed by the City’s Economic Development Division and 70% are directed to the Santa Rosa Metro Chamber for tourism services and welcome center operations. The SRTBIA Advisory Board, appointed by Council, provides recommendations on fund expenditures and prepares an Annual Report detailing activities, costs, and benefits to the Area, which the Council adopts each year. RECOMM...
Sponsors: Planning and Economic Development, Santa Rosa Tourism Business Improvement Area Advis
Indexes: Exempt Project, Not a Project
Code sections: 15061(b)(3) - General Rule Exemption, 15378 - Not a Project
Attachments: 1. Staff Report, 2. Attachment 1 - Ordinance 3946, 3. Resolution, 4. Exhibit A - SRTBIA Annual Report, Budget, and future Work Plan, 5. Presentation, 6. Late Correspondence (Uploaded 11-05-2025)
Related files: 16-0855, 23-0473, 15-0233, 13-0342, 19-0453