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Title:
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REPORT - CITYBUS INTER-FUND LOAN FOR FISCAL YEAR 2017/18 BUDGET YEAR
BACKGROUND: Over the past several years CityBus has a reduction in federal and state funding and an ongoing loss in ridership. In response, the Transit Division initiated the Reimagining CityBus process in 2015 to design a restructured system aimed at enhancing our strongest ridership corridors and attracting both new riders and lost riders. Reimagining CityBus involved extensive analysis of CityBus system performance, demographic and land use trends, and trip patterns within Santa Rosa. After a year and a half of analysis, extensive public outreach and a significant amount of input, the new CityBus system is ready to be introduced to the public. This is the first major restructuring of Santa Rosa CityBus in nearly 25 years and is essential to the continuation of CityBus’ overall health. To continue this introduction CityBus will need to ensure its financial stability over the next year to both launch and monitor...
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