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Title:
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REPORT - HOLIDAY SHOPPING GARAGE USER FEE REDUCTION
BACKGROUND: The City has received a request from the Downtown Action Organization requesting free parking in the City’s five public garages in the evening, during the holiday shopping season, to promote retail activity in the downtown.
In August 2017, the City Council approved implementation of progressive parking strategies to be effective January 1, 2018. Part of those strategies included shifting the hours of metered parking from 8:00 a.m.-6:00 p.m. to 10:00 a.m.-8:00 p.m. in the high demand core (Premium Zone) of downtown to improve turnover and access to parking to support downtown businesses. The more vehicles turnover at the curb, the more customers are provided easy access to the businesses adjacent to the curb to shop and dine, which spurs downtown economic vitality. The strategies are also designed to encourage and change habits regarding long term parking in off-street facilities by offering longer time limits and l...
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