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File #: 14-0271    Version: 1 Name: SRTBIA Annual Report
Type: CC- Report Status: Agenda Ready
File created: 5/20/2014 In control: City Council
On agenda: 6/10/2014 Final action:
Title: REPORT - SANTA ROSA TOURISM BUSINESS IMPROVEMENT AREA 2013 ANNUAL REPORT AND FISCAL YEAR 2014/2015 WORK PLAN BACKGROUND: The Santa Rosa Tourism Business Improvement Area (SRTBIA) was established on September 3, 2010 BY Ordinance No. 3946. The Ordinance established a 3% assessment on the room rate of each hotel in Santa Rosa and was estimated to produce approximately $1 million annually, split between the Santa Rosa Convention & Visitors Bureau (CVB) (70%) and the City of Santa Rosa’s Economic Development Program (30%), after a 2% administrative fee. The SRTBIA is Santa Rosa’s second Business Improvement Area (BIA) dedicated to securing a share of the tourism market. The Sonoma County Tourism (SCT) is funded through a BIA established in 2004 that assesses room nights on certain hotels within Santa Rosa, Rohnert Park, Petaluma, Cloverdale, Cotati, Sebastopol, Windsor and unincorporated areas of Sonoma County. While the SCT promotes tourism to Sonoma County in general, the SRTBIA...
Indexes: Not a Project
Attachments: 1. Staff Report, 2. Attachment 1, 3. Attachment 2, 4. Attachment 3, 5. Presentation
Related files: 21-0392
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